Photo Credit: Google ATAP

Project Ara wasn't just another phone; it was a new way to look at how we use devices. 

LeafLabs joined Project Ara before it was clear what exactly a modular smartphone should be or even could be. After helping to create the software development plan and with the recruitment of key partners to help execute it, LeafLabs led the firmware development for all of Project Ara. 

We collaborated closely with partners around the world. This included software leaders of the Android and Linux Kernel community, as well as major corporations such as Toshiba.

 

Project Ara in the News

 
It’s been years since we’ve had anything like true experimentation and newness in smartphones.
— Wired
 
A developer edition running Android with a 5.3-inch screen is shipping this fall, while a consumer version of the phone will be available some time in 2017. To get your hands on a device this year, you have to head over to ATAP’s dedicated Ara website and fill out the form indicating what type of module you’d like to develop for the phone.
— The Verge